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Customer Experience, Opinion, Retail Design Expo 2016, Retail Trends

How to improve Customer Experience through sensory engagement

Customer Experience Series: Part 3

In our third blog in the build up to Retail Design Expo 2016, we look at how customer experiences can be improved through multisensory engagement.

How do you absorb information?

Have you tried the VAK test to find out how you absorb info? If not, give it a go, it takes less than five minutes but the insight gained could be invaluable.

Retail Trends

Green Room at Stylus Innovation Forum

The Green Room team attended the September ’15 Stylus Innovation Forum. We were after the latest thinking on how brands and retailers engage consumers in ways that are relevant, digitally appropriate and consultative.

We’ve picked out three key findings from the session entitled ‘Beta Brandscapes’. This wonderfully alliterative term describes how consumers want to engage with the unfinished, exemplify the imperfect and involvement in product development.

Experiential Retail

Why Retail Should be About Customer Experience

We might be living in a time when shopping is made easy, but it’s not all about one-click purchases and buying direct through mobile apps.

Part of the draw of the retail is tangible customer experiences and interactions with sales staff.

Heading into a beautifully laid out store, with eye-catching point of sales (POS) displays and smiling staff is the whole point of retail. Picking up items, testing them out or trying them on; as consumers, nothing can beat that ‘hands-on’ shopping experience.

And that’s why experiential retail design is so attractive and is increasingly being referred to as ‘retailtainment’.