One of the main drivers of retail visits in the digital age is human interactions and brand experiences. Once you’ve enticed customers into your retail environment, the next challenge is to encourage engagement, disrupt the habitual shop, drive sales and ensure they remain immersed in your brand space.
Fronted by national newsreader Natasha Kaplinsky ‘The Changing Face of Retail’ is the British Retail Consortium’s new film, made in partnership with ITN Productions, exploring the transformation the sector is undergoing and the resultant effect this is having on retail businesses, staff and consumers.
One of the examples in our recent ‘Clicks-to-Bricks’ report (an exploration into how online retailers are making an impression on the high street) is made.com. This online homeware retailer has opened a number of physical showrooms, pop-ups and recently a MADE PRESENTS events collection in Shoreditch. In each case their ability to link the online and in-store customer journey is worthy of note.
Retail is increasingly becoming more about lifestyle experiences rather than about transactional purchases. Brands and retailers are now redeveloping their store designs to create consumer hubs for products and in doing so, creating immersive retail experiences.
We take a look at some of the latest trends and ways retailers can adapt and modify their store design to create hybrid retail models.
We recently visited the 14th annual London Design Festival and in the first of our blogs, we explored the V&A exhibitions.
The V&A had completely inspired us through some truly captivating experiences and we were genuinely intrigued to see whether the trend that was emerging of ‘changing perceptions’ continued through the festival in Central and East London.
What is ‘permanently temporary’ in retail design?
John Ryan used the great phrase ‘permanently temporary’ in a recent Retail Week article, he said
“ ‘permanently temporary’ may sound oxymoronic, but it’s actually quite close to what is happening in higher-end retail at the moment, as retailers seek to avoid being typecast.”
In one of our recent blogs, we explored the idea of Rethinking Currency, this time, we turn our attention to ‘normal’ payments.
Payments in stores, in restaurants or elsewhere are getting easier and easier. We hardly pay with cash anymore, more likely by card or even as likely with alternative payments such as mobile payments.
Branding is so much more than a logo.
It is the communication of a promise to your customers; a pledge on the quality of products, level of service, and overall experience. Retailers and brands need to communicate these messages across all platforms consistently to build relationships with customers.
We’re very interested in how new e-tail visual merchandising techniques can be adapted for retailers to use in-store. This insight forms one of six actionable learnings in our downloadable report.
The learnings from eye-tracking software are being used extensively to enhance websites. This information about visual cues could also enhance retailers in-store merchandising to drive sales.
Adding to our blog series about the importance of data capture at retail and following our summary of the psychology behind our stand design. We wanted to share our Retail Design Expo data capture results, including an interesting way to visualise real-time data and some learnings from the analytic investigation.
Customer Experience Series: Part 3
In our third blog in the build up to Retail Design Expo 2016, we look at how customer experiences can be improved through multisensory engagement.
How do you absorb information?
Have you tried the VAK test to find out how you absorb info? If not, give it a go, it takes less than five minutes but the insight gained could be invaluable.
The Green Room team attended the September ’15 Stylus Innovation Forum. We were after the latest thinking on how brands and retailers engage consumers in ways that are relevant, digitally appropriate and consultative.
We’ve picked out three key findings from the session entitled ‘Beta Brandscapes’. This wonderfully alliterative term describes how consumers want to engage with the unfinished, exemplify the imperfect and involvement in product development.
Millennials love being connected; it keeps being proven over and over again. A recent article in Forbes proclaimed that 87% of millennials use between two and three tech devices at least once every day. But these statistics no longer have the power to shock.
Just looking at the stats for Millennials in America alone, they represent about a fourth of the population and have $200 billion in annual buying power.
Pop-ups have become a well-established promotional tool in the retail and food and beverage market in recent years and are literally ‘popping up’ everywhere. Arriving in 1990’s mainly in large urban cities, they were used most prominently for independent brands to establish themselves in the market.
We’re not sure if you’ve heard, but a small company called Apple will shortly be launching their long-awaited new product – the Apple Watch. The first wearable device from the company has been hotly anticipated, so we take a look at how the super brand’s retail strategy for launching the Apple Watch into the market.
In the latest State of the Global Workplace report by Gallup, only 13% of employees throughout the world are engaged in their jobs, with 24% feeling disengaged with their place of work. This statistic is of up-most importance and with the increasingly changing work patterns and lifestyles, workplace design can have a significant impact on improving employee engagement, and ultimately business productivity and performance.
We might be living in a time when shopping is made easy, but it’s not all about one-click purchases and buying direct through mobile apps.
Part of the draw of the retail is tangible customer experiences and interactions with sales staff.
Heading into a beautifully laid out store, with eye-catching point of sales (POS) displays and smiling staff is the whole point of retail. Picking up items, testing them out or trying them on; as consumers, nothing can beat that ‘hands-on’ shopping experience.
And that’s why experiential retail design is so attractive and is increasingly being referred to as ‘retailtainment’.
A retail store has one goal and one goal only: to get consumers over the threshold of a store, and influence them to part with their cash.
And while it is nothing new – retailers have tried everything from playing music to filling their stores with alluring scents – there is a real art to getting it right.
With 44% of customers admitting to showrooming, bricks-and-mortar retailers are constantly looking for ways to trigger in-store purchases.
The evolution of retail has meant that more and more shoppers are looking for the best deals, and the most convenient ways to shop. Even those brands that have multichannel retailing at their core still see bricks-and-mortar sales as an important channel.
As customers become increasingly promiscuous and disloyal when it comes to where they shop, retailers need to think of new and innovative ways to recapture lost consumers. Even in the digital age, the bricks-and-mortar store remains one of the best ways for retailers to attract customers and stand out from their competition.
When brands are looking for flexible retail solutions that enable them to experiment with their retail touchpoints, concession stores are often the ideal solution.
Whether a temporary activation or permanent space; concessions within another store allow retailers to engage with new shoppers, experiment with launching in new markets, and make a buzz within a high footfall location.
Pop-up shop designs are an effective experiential retail tool. Dumb Starbucks started as a parody and quickly became a retail phenomenon. Marc Jacobs took multi-channel to a whole new level by accepting tweets for payments at the Daisy Marc Jacobs Tweet Shop in NYC.
Pop-up shops are evolving fast, and delivering immersive, interactive and customer-focused experiences.
Luxury retailer Louis Vuitton was left red-faced after they were told to remove a pop-up shop located in Russia’s Red Square.
Famed for their monogrammed merchandise, Louis Vuitton erected a 9m x 30m suitcase in Moscow’s Red Square earlier this week. The structure was built to house a six-week exhibition for the 120th anniversary of the adjacent GUM department store.