We might be living in a time when shopping is made easy, but it’s not all about one-click purchases and buying direct through mobile apps.
Part of the draw of the retail is tangible customer experiences and interactions with sales staff.
Heading into a beautifully laid out store, with eye-catching point of sales (POS) displays and smiling staff is the whole point of retail. Picking up items, testing them out or trying them on; as consumers, nothing can beat that ‘hands-on’ shopping experience.
And that’s why experiential retail design is so attractive and is increasingly being referred to as ‘retailtainment’.