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Lisa Malin, Marketing Manager

In one of our recent blogs, we explored the idea of Rethinking Currency, this time, we turn our attention to ‘normal’ payments.

Payments in stores, in restaurants or elsewhere are getting easier and easier. We hardly pay with cash anymore, more likely by card or even as likely with alternative payments such as mobile payments.

Cash becomes outdated

According to a survey by WorldPay, one-third of British consumers believes cash will become outdated by 2020. With the arrival of several bank operated mobile payments as well as Apple Pay and Android Pay, 67% of 16-34-year-olds would rather pay with their smartphones than by card or cash.

London buses reject cash, where buses around Sweden have been doing so for years. It is impossible to buy a ticket with cash on the Stockholm Metro, and both Denmark and Sweden are moving forward to becoming a cashless society with the legal possibility for retailers to refuse notes and coins.

The Cashless world by suni51

The cashless supermarket

Retailers are trying to make shopping for goods easy and convenient for the busy consumer, and over the past few years’ self-service checkouts have been installed in several supermarkets chains in the UK. Recently, contactless payment is beginning to become the norm with 40% of the British shoppers using this method a few times a week.

The new little Waitrose store located at Sky’s new office building is the retailer’s first entirely cashless store only accepting payment by card or through smartphone at the store’s self-service checkouts.

retail-focus.co.uk

The Ubamarket app is one of the latest addition to convenient and cashless shopping. It will launch in September across stores which use HTEC payment technology. Ubamarket is a combination of the ease of online grocery shopping and the benefits of in-store shopping. The customer simply enters a shopping list into the app, enter the supermarket and Ubamarket will rearrange the list due to how the items are located in the store. The customer uses the app to scan item barcodes and keeps track on the spend as well. When finished shopping the payment is settled by tapping the smartphone on a payment point without unloading the items.

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The virtual payment opportunity makes it easy for consumers to shop whenever because the smartphone is with us all the time.

Order and pay ahead

Starbucks is keeping up with their busy customers as well, by creating walk-trough Express shops in New York, Toronto, Chicago and recently London. Customers can order and pay ahead on the Starbucks app, so all they have to do is pick up their coffee on the run.

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If the UK actually will be cashless by 2020 is hard to say, but it does look like we are moving forward to a society with fewer coins and notes, and more virtual payment opportunities.