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Most of us, as children, will have memories of being immersed in the power of storytelling, whether sat in silent anticipation in the school classroom, or perhaps covers pulled up to your ears at bedtime.

While specific memories may be a little hazy today, one thing that has become ingrained in our make-up, is the love of stories and our emotive attachments to them.

In Part 4 of our Invested in Human Experience series ‘Experiential Retail – The Magic of Storytelling’ we consider the importance of the emotional consumer journey in relation to the physical one and explain how retailers can create more immersive spaces to build customer intrigue and excitement. Read it here.

Are you telling the right story?

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