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Immi Marsh, Marketing Executive

Our Team were in attendance at ISPO Munich this week, admiring our design for The North Face exhibition stand and reviewing what’s new in the Outdoor Lifestyle sector.

The team also took some snaps which we thought we’d share with you as their findings are very symptomatic of developments we’ve been tracking in the wider retail design space.

Luis Trenker had wholeheartedly integrated nature and texture into their exhibition stand design. We’re long-time advocates of the inclusion of tactile natural elements which are evident in our designs for flagship The North Face stores, and even our recent SEAT concept store design.

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Peak Performance were a favourite for two reasons, firstly their ability to blend their technical wear with a high end, styled design. You could easily have done a double take as the area had many elements of a fashion flagship. Secondly, their bold use of screen imagery and light projection, effectively emphasised how digital integration can create engagement through retail theatre, as our recent award for Customer Experience at Pro:Direct illustrates.

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The Patagonia area was fantastically true to the company’s strong brand values and the theatre created by the seamstresses in action, demonstrating the trend of reuse and repair, stood out as a real differentiator. We understand the power of retail theatre as a way to engage, as our recent award for Customer Experience at Pro:Direct illustrates.

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Haglofs were one of many brands to include a café area within their stand design. This move to encourage dwell time has also been a growing trend in many high street retailers. We’ve investigated the ways in which Coffee can provide a compelling experience in our recent report.

And finally, here’s a layout of The North Face exhibition, an adaption of the design we recently created for the OutDoor show. Please click here to see the full case study.

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We’re already looking forward to ISPO Munich 2018, see you there?