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Lisa Malin, Marketing Manager

This month we investigate the trend for hybrid retailing.

Retail trends

Flagship ‘galleretail’ concepts combine art and selling

Premium sneaker brand Buscemi opens its first 4,000 sq ft, store-come-gallery in NYC. The space features oversized illuminated gold pyramids, displaying an exclusive, diamond-encrusted sneaker.

galleretail art and retail combined Buscemi store

Middle-East boutique 1 launches in London with department store approach

The 12,000 sq ft store features an enviable international designer edit, whilst downstairs features homewares, gifting and April’s Café, developed in collaboration with Pablo Flack and David Waddington of Bistrotheque.

Middle East boutique 1 hybrid retailing

Take away: Consumers enjoy exploring the greater depth of varied experiences in the physical retail landscape. In our latest blog by Strategy Director, Sam, we explore more examples of blended and hybrid retail experiences.

New ‘blended’ retail and brand experiences

Temporary pop-up morphs into permanent stores

Italian-based outerwear brand Stone Island is converting its pop-up shop into a full-fledged flagship for its tech-heavy men’s jackets and apparel at 41 Greene St, Soho, NYC.

Stone Island Flagship Store a blended retail and brand experience

Luxury shoe shop takes customers back to school

Contemporary footwear designer brand Tracey Neuls has turned its Marylebone outlet into a lecture room to promote its back to school range in collaboration with London Design Festival.

Tracey Neuls Marlebone outlet is also a lecture room

Take away: Smaller brands can find success in focusing on a single product category alongside the careful introduction of complementary tertiary products, entertainment or social spaces.

New and upcoming store openings

Matalan opens first Homewares-only store

Value retailer Matalan is set to expand its furniture offer by opening its first UK standalone ‘homestore’ concept site in Knaresborough, North Yorkshire.

New Smiggle stores continue to roll out UK-wide

Australian stationery retailer Smiggle has been ploughing on with its global expansion plans (you have probably seen them popping up in your local area) and is on track to open 200 stores in the UK by 2019.

Smiggle stores roll out UK wide


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