This month we investigate the trend for hybrid retailing.
Flagship ‘galleretail’ concepts combine art and selling
Premium sneaker brand Buscemi opens its first 4,000 sq ft, store-come-gallery in NYC. The space features oversized illuminated gold pyramids, displaying an exclusive, diamond-encrusted sneaker.
Middle-East boutique 1 launches in London with department store approach
The 12,000 sq ft store features an enviable international designer edit, whilst downstairs features homewares, gifting and April’s Café, developed in collaboration with Pablo Flack and David Waddington of Bistrotheque.
Take away: Consumers enjoy exploring the greater depth of varied experiences in the physical retail landscape. In our latest blog by Strategy Director, Sam, we explore more examples of blended and hybrid retail experiences.
New ‘blended’ retail and brand experiences
Temporary pop-up morphs into permanent stores
Italian-based outerwear brand Stone Island is converting its pop-up shop into a full-fledged flagship for its tech-heavy men’s jackets and apparel at 41 Greene St, Soho, NYC.
Luxury shoe shop takes customers back to school
Contemporary footwear designer brand Tracey Neuls has turned its Marylebone outlet into a lecture room to promote its back to school range in collaboration with London Design Festival.
Take away: Smaller brands can find success in focusing on a single product category alongside the careful introduction of complementary tertiary products, entertainment or social spaces.
New and upcoming store openings
Matalan opens first Homewares-only store
Value retailer Matalan is set to expand its furniture offer by opening its first UK standalone ‘homestore’ concept site in Knaresborough, North Yorkshire.
New Smiggle stores continue to roll out UK-wide
Australian stationery retailer Smiggle has been ploughing on with its global expansion plans (you have probably seen them popping up in your local area) and is on track to open 200 stores in the UK by 2019.
Sparked your thinking? Why not get in touch to talk about how we can work together on your next project?