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Lisa Malin, Marketing Manager

Four store takeovers in just one month, our design for Pro-Direct being used to the max

The original brief for the Pro-Direct debut bricks-and-mortar store was to ‘create retail theatre’. Its so exciting to see our design being utilised so inventively. The space is designed to maximise #CompellingExperiences.

Pro-Direct’s LDN store have perfected the art of hosting brand takeover events. They’ve already rolled out four bespoke brand takeovers so far in 2016. Some of which were live for just three days.

New Balance Furon

Pro-Direct Flagship store design takeover puma

Puma EvoPower

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adidas Ace 16+

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Neymar Hypervenom II Phantom

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Flexible grid system

Amazingly, thanks to the flexibility of the grid system that operates across the walls, these re-brands occur in just one night, a complete makeover in just 12 hours.

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#CompellingExperiences

Thanks to the hyper-visual nature of the store, and the investment in social media channels dedicated to this one store, Pro-Direct can produce events that draw crowds at the drop of a hat. This live event with Robert Pirès launching PUMA King Top Stripe Pack at LDN19 had people queuing.

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The rise of etail has caused the bricks and mortar shopping experience to become less about the product and more about the experience. This example shows a forward thinking way of making this happen.


Green Room Design and Pro-Direct won the award for Retail Theatre at the 2016 Retail Week Customer Experience Awards

Retail Week Customer Experience Award Winner 2016