Who are retail’s disruptor brands going to be?
We predict that online only retailers creating physical outlets for the first time (commonly known as ‘clicks to bricks’ retailers) are the ones to watch. They’re arriving on the high-street unconstrained by previous retail and VM techniques.
We’ve been investigating these high-street debutants. They are indeed a hotbed of retail innovation. This report looks into how new retail start-ups are challenging traditional retailing models throughout the customer journey, including;
- Embracing and encouraging showrooming and ‘stop-start’ selling
- Promoting retail theatre and drawing online crowds
- And transforming architectural spaces into interactive, sociable and shoppable environments
If you would like to download the report, please visit our Green Room SlideShare channel.
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