Pro-Direct Flagship football store London - Green Room Design

Pro-Direct: Transforming the online experience into a digitally dynamic physical store

At Retail Design Expo 2015, we presented a keynote speech alongside our client Pro-Direct about transforming an online experience into a physical store. You can now view the presentation accompanied by the voice-over recorded live at the Expo below.

The presentation encompasses a walk through the customer journey within the store, and an explanation of the digitally flexible grid system. This innovative grid system is the foundation for displaying the curated online content within the physical store, and it was key to providing customers with a physical manifestation of the ever-changing online experience.

Pro-Direct, Flagship Football store, London - Green Room

Other store highlights include:

  • The hyper-visual boot monolith displaying limited edition and signed boots, which successfully became a selfie hit
  • Apparel displayed on digital mannequins
  • The social media wall where customers can scroll through the latest feeds and view all of the top scoring boots

Green Room - Pro-Direct Flagship store London boot monolith

The video also includes a selection of store takeovers that have demonstrated the extreme flexibility of the grid system, such as this take over by Nike, ShineThrough.

Pro-Direct, Flagship Football store, London - Green Room


This year, we are delighted to have been invited to present alongside The North Face, providing insights into the test and learn design process we have been using as part of their new global roll out.

Our #RDE2016 stand focuses on delivering great experiential design and we’ve been blogging about the rising importance of customer experience at retail. Want to find out more?

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Green Room Design Retail Design Expo 2016 campaign
reen Room Design Retail Design Expo 2016 campaign