ABM supercar vending machine, Singapore

Expectations and demands of brands have shifted seismically in the last 10 years; the advent of the smart phone firmly pushed the balance of power into the hands of the consumer, heralding the death of brand loyalty as we know it.

As a direct result, retail is scrambling to keep ahead of the curve of customers craving new and immersive ways to be engaged and entertained at every step of their retail journey.

Part 2 of our Invested in Human Experience series ‘Shifting Consumer Expectations’ explores the catalysts of change and what retailers and brands should be doing to meet these demands.

If changing the way people feel about your product or brand is high on your business agenda…

You should probably read this.

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Maria Fabrizio