What do your customers want? The latest handset, the biggest data bundle, the fastest connection? When it comes down to how they use their device and network, they actually want to connect, share, watch, listen, love, learn. It’s so much more than just minutes, data, texts or calls.
The future’s about humans creating connections with other humans near and far. So don’t be a telco, be the enabler to live their lives.
The rules of customer engagement have changed. As well as great product and even better service, today’s customers are effectively buying into the emotional experiences that brands can offer. The telco brands that will prosper in the future are those that recognise now, that the ultimate return on investment comes only from investing in genuine human relationships.
Green Room Future Series explores emerging trends and how brands can adopt a more human perspective to meet their changing customer’s needs; you can read the full thought-piece below. If you would like to discuss these ideas further, please do get in touch!