digitally-enhanced retail experiences
You want to create an experience that is seamless for your customer and effective for your brand. But digital projects can be complex. We hear you.
We have developed an approach to creating digital environments and moments that are ambitious in conception, but pain free in delivery; agile in their design, yet built to scale. First steps or category earthquakes…our human-centred approach is built for both.
emotional journey mapping
Humans have emotional needs that outstrip any functional ones. To tackle business challenges, we start by understanding these needs.
We map the customer’s emotional state as they move through their experience then design digital moments to raise the low points and celebrate the high points. This helps us to create business-effective moments that truly connect.
the Green Room Technology Suite
agile, robust, scalable systems
Our Technology Suite integrates ready-to-go features with a foundation for custom applications. Our technologies are well supported, scale well from pilot to estate, and play nicely with other systems.
We keep the budget directed at the customer experience. Behind-the-scenes technology is re-usable and robust and where possible we work to open standards so we can publish everywhere with minimal re-development.
content creation and estate management
Content is no longer a single hook point but an ongoing dialogue; customers want stories. Our experts ensure that our client’s content strategies continue to disrupt and engage.
We bring key stories to life in a way that is appropriate to the customer’s mindstate then centrally manage this content across the digital estate.
A perfect match?
We listen first and act with pragmatism to simplify the digital landscape. Our job is a simple one; to deliver down-to-Earth solutions that influence the way people feel and behave to make a commercial difference. If that sounds like a match, let’s start a conversation.