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Green Room - Exhibition Stand, Retail Design Expo

designing compelling experiences

Green Room

Our Retail Design Expo mission was to bring together technology and human emotion to showcase our ability to create the best customer experiences

The Brief

Demonstrate our ability to deliver compelling, engaging experiences by providing visitors to our stand with a positive, memorable experience that would leave a smile in their mind.

The Insight

In the context of a busy show environment, visitors are bombarded with advertising and over-stimulated by messaging. The result is mental fatigue, a poor starting point to being engaging prospective clients.

We consulted with a psychologist to find ways to lift this mental fatigue. One approach was through the application of the principles of soft fascination where people find naturally occurring patterns and organic design subconsciously fascinating.

The Solution

We blended organic designs with tried and tested retail principals and playful digital interactions to create a naturally, restorative and informative experience. Our experience enabled us to change visitors’ mind-states, giving them ‘headspace’ to be engaged and present in the experience, with the cognitive capacity to still reason and form judgement.

 

Captivating Journeys

Applying the attract, engage, connect concepts to our experience with 30/20/10 model

  • At 30ft the light emitting canopy stands out, intriguing and dynamic
  • At 10ft, light projected patterns emulate dappled sunlight and lead the eye into the stand
  • At 2ft tactility invites permission to play, touching the bark brings a chorus of birdsong

Thoughtful Technology

Technology for the sake of it is not smart. We used technology carefully – the Google Cardboard virtual experiences offer immersive insights into our projects, and we have data-driven evidence to prove that our ‘heart’ takeover experience achieved its objective to delight and manifested a happy emotion.

Insightful Analytics

Retail environments can generate data-driven insights, and our experience harvested data in real-time. A sun visualisation presented real-time information of engagements of the stand.

The Results

  • 0 interactions

    over 2,100 people interacted with our trees

  • 0 heart takeovers

    230 visitors experienced a heart takeover

  • 0 registered happiness

    22% of visitors registered happiness as a result of touching the heart