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Oakley - ISPO Exhibition Stand, Munich

effectively showcasing new products

Oakley

We have collaborated with Oakley on many projects from window displays to in-store POS solutions. This time, they challenged us with creating an eye-catching exhibition stand for one of the largest sports trade shows.

The Brief

ISPO is one of the leading sport and outdoor trade shows in the world. With a potential 80,000 trade-only visitors passing their stand, Oakley wanted their 260m2 to shine. There was a need to both showcase the product and design the space for a variety of consultations.

 

The Solution

The event space facilitated a variety of customer journeys, including a welcoming reception for appointments, a collection of formal and informal consultation areas and a bar to socialise and relax. .

The stand was a showcase for Oakley’s product, with powerful communication of eyewear, footwear and apparel stories, such as those presented by the ‘Pro-Rider Series’ ski and boarder personalities.

The Oakley technology area helped customers to connect with and further understand the innovations behind the product ranges. We used Oakley ‘art’, created out of goggles and print designs, to reinforce the brand’s vision with great success.