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Bowers & Wilkins - Seven Notes Tour

campaign activation through a unique partnership

Bowers & Wilkins

Seven parties in seven cities for two luxury brands – a dream come true for many – and us! We designed and created a unique event space for these iconic brands, inspired by the seven notes of the Maserati engine.

The Brief

The sounds of a finely tuned sports car are music to some ears. But can auto engines provide a real soundtrack to our lives? Audio specialist Bowers & Wilkins brought together a music producer and a Maserati Quattroporte to settle the question once and for all. Recorded at the legendary Abbey Road Studios in London, the turbocharged tracks of the Seven Notes Project prove the right car can indeed hit all the right notes. We brought this unique creative collaboration to life with bespoke event spaces for seven cities across four continents.

The Insight

Trans-industry collaborations are crucial for brands aiming to stretch their potential reach and innovatively engage consumers. But it takes confidence to look beyond the shop floor. Brand partners must consider the unique ways in which their products, services and experiences can powerfully collide. For the brave, the results can be far greater than the sum of its two parts.

The Solution

Our design vision for this international tour let us create individual spaces where guests could be entertained with music from the project and explore the sounds of the Maserati engine through a mix of live performances and audio-visual installations. The events also incorporated a chance to experience the new Quattroporte model and its Bower & Wilkins sound system. Our interior concept celebrated the luxury and prestige of both brands, using the idea of music and sound waves to create architectural details.

To stay locally relevant and globally consistent, we developed a production toolkit for our network of international suppliers to use. Also, we managed everything from sourcing venues and managing events to producing show reels that captured the action in each location.