Brand and Retail Design Consultancy, Green Room has fought off strong competition to win an award at the prestigious 2020 Campaign Tech Awards. Showcasing their partnership with PUMA, Green Room was awarded Best Use of Experiential Tech, for the design, development and build of the brand’s industry first, multi-sensory, immersive digital Skill Cube experience, created for opening of their 5th Avenue, NYC flagship store.

PUMA NYC skill cube digital experience

Inside the Skill Cube, visitors are invited to actively participate in a 1-2-1, personalised training session with their sporting idol. Immersed in a multi-sensory environment; incorporating 270° floor-to-ceiling LCD content screens, graphic projection, motion sensors, dynamic lighting and surround-sound, customers able to experience PUMA footwear benefits under simulated, authentic trial conditions.

The Teamsport experience transports visitors to a CGI replica of an atmospheric San Siro Stadium, reconstructed to a superior level of detail and adaptability, where Lukaku and Griezmann coach visitors through a series of eye-to-eye trials, before scoring them on their performance. Meanwhile, the Training experience transports participants into ‘The Gym’ to train with Lewis Hamilton, where they are taken through three training drills: ladder, jab and jump, developing their skills to be forever faster.

PUMA NYC skill cube digital experience

Green Room’s chief creative officer, Mike Roberts said: “We are absolutely thrilled to have won, amongst such an impressive array of international projects and brands. We’re very proud to have created such a fantastic sensory experience and to be on this exciting journey into the future retail and brand engagement with PUMA.”

The Campaign Tech Awards exist to champion collaboration between brands and both the creative and technology communities and celebrate the outstanding work that this collaboration can often bring about. These awards reward the disrupters and pioneers with the creative tech world, who are genuinely reshaping the industry. This year’s winners were announced on 24th and 25th June via a live online ceremony.

See the project here.

Subscribe to our newsletter