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Think about your last retail expedition, was it a journey driven purely out of necessity, or somewhere along the way was focus temporarily lost to impulse; an unexpected encounter that resulted in a purchase of pleasure, an item that wasn’t even on the list?

As humans we experience the world through our senses, so the importance of steering the retail journey to create emotionally uplifting moments that build brand loyalty, is crucial.

Part 3 of our Invested in Human Experience series ‘How our Senses and Emotions Affect our Buying Behaviour’ explores the relationship between logic and emotion in the decision-making process. Read it here.

It’s time to get the upper-hand in the battle of the senses.