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Have you ever considered what it is that really drives your customers purchasing behaviour in today’s retail environment?

While the power of storytelling can help to build intrigue and excitement around the in-store proposition, psychology suggests that we also need to look a little deeper into human behaviour to understand other important, contributory factors.

In Part 5 of our Invested in Human Experience series ‘Humans First – Switching on the Motivation Button’ we look at motivational theory and how it can be applied to influence consumer mindsets and emotional triggers along the route to purchase.

Are you switching on the motivation button?

Find out here.

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