Our thinking

Street-up, inside-out, outside-in. Our view on the world.

News

4 min read

Basketbolista, the first ever basketball speciality store in the Middle East launches

Green Room

Birmingham

Flying car
Blog

4 min read

Transport transformation

Ian Reid

Head of Marketing & Business Development

Daylesford Organic Farm
Blog

4 min read

Gardening tips: learnings from an English country garden centre

Green Room

Birmingham

Birmingham Design Festival exhibition 2
Blog

5 min read

Birmingham Design Festival: retrospective round-up

Immi Marsh

Senior Marketing Executive

ATG Lyceum Theatre
News

3 min read

Ambassador Theatre Group (ATG) launches new customer experience with 100% return on investment

Green Room

Birmingham

News

2 min read

ASICS X Steve Aoki launch their new Hypergel-Kenzen footwear range

Green Room

Birmingham

Insight

1 min read

So, why does all this matter?

Green Room

Birmingham

Best spinning in london
Insight

1 min read

Humans first: switching on the motivation button

Green Room

Birmingham

Blog

5 min read

It’s not you, it’s me

Green Room

Birmingham

Fasion gucci garden
Insight

1 min read

Experiential retail: the magic of storytelling

Green Room

Birmingham

emozioni casalecchio
Insight

1 min read

How our senses and emotions affect our buying behaviour

Green Room

Birmingham

Maria Fabrizio
Blog

4 min read

Putting the human back into healthcare

Green Room

Birmingham

ABM supercar vending machine, Singapore
Insight

1 min read

Shifting consumer expectations

Green Room

Birmingham

CR Workshop standing
Blog

4 min read

Christopher Raeburn’s ‘Tour, Tee & Toast’ workshop

Immi Marsh

Senior Marketing Executive

harrods tea
Insight

1 min read

Invested in Human Experience

Green Room

Birmingham

Gr glass 2
Blog

3 min read

Focus on the moments that matter – make them count, make them human

Catherine Lucas

Managing Partner

ASICS X Novak Djokovic global campaign
News

2 min read

News: Green Room design ASICS X Novak Djokovic global campaign

Green Room

Birmingham

Blog

5 min read

AI: the rise of emotional intelligence

Immi Marsh

Senior Marketing Executive

ASICS Regent Street, Gel Nimbus 20
Insight

5 min read

Saving retail through human experience?

Catherine Lucas

Managing Partner

Yayoi Kusama, Louis Vuitton, Selfridges
Blog

5 min read

Art X retail

Immi Marsh

Senior Marketing Executive

London Design Festival 2017
Insight

4 min read

The power of sensory persuasion

Green Room

Birmingham

Blog

4 min read

The rise of the wellness movement

Immi Marsh

Senior Marketing Executive

Insight

2 min read

Dwell-to-Sell retail tactics taster 2 of 2

Green Room

Birmingham

Blog

2 min read

Anti-digital: The case for human-centric design

Immi Marsh

Senior Marketing Executive

The North Face - Flagship Store, Stanford, USA
Insight

3 min read

Dwell-to-Sell retail tactics taster

Green Room

Birmingham

News

2 min read

Green Room shape ‘The Changing Face of Retail’

Green Room

Birmingham

Blog

3 min read

The store of the future

Green Room

Birmingham

Blog

2 min read

Digital Retail Wayfinding with Google Maps

Immi Marsh

Senior Marketing Executive

Man shooting football on interactive store game, Sun and Sand Sports - Flagship Store, The Dubai Mall
Insight

2 min read

[ Report ] The Future of Football Brands

Green Room

Birmingham

Blog

4 min read

A day in the life of Mike Roberts

Green Room

Birmingham

Digital Integration at Retail
Blog

5 min read

3 ways to smooth digital integration at retail

Green Room

Birmingham

Shopping Centre
Blog

3 min read

Retail Trends: Hybrid Stores

Green Room

Birmingham

News

3 min read

‘Don’t forget the humans’ at Rethink, London

Green Room

Birmingham

Nike CP3 Campaign Activation in Nike Town London by Green Room Design
Blog

3 min read

Understanding brand campaign activation

Green Room

Birmingham

The North Face, Regent St, Flagship interior store design
Insight

2 min read

Understanding the importance of analytic appraisal in retail design

Green Room

Birmingham

Green Room Design - Retail Design Expo 2016 stand
Blog

3 min read

The data behind our Retail Design Expo experience

Green Room

Birmingham

Green Room Retail Design Expo Google Cardboard
Blog

3 min read

How virtual reality brings our designs to life

Green Room

Birmingham

Green Room Design - Retail Design Expo 2016 stand canopy
Blog

5 min read

The psychology behind our Retail Design Expo experience

Green Room

Birmingham

pro-direct winner customer experience retail week award
News

2 min read

Delivering a compelling brand experience at Pro-Direct

Green Room

Birmingham

Green Room Retail Design blog
Blog

3 min read

How do you capture in-store data?

Green Room

Birmingham

Visual Merchandising in a digital age
Insight

3 min read

Visual merchandising in a digital age

Green Room

Birmingham

reen Room Design Retail Design Expo 2016 campaign
Blog

4 min read

How to improve Customer Experience through sensory engagement

Green Room

Birmingham

Pro-Direct Flagship football store London - Green Room Design
News

2 min read

#RDE2015 – Keynote address with Pro-Direct

Green Room

Birmingham

Green Room Design Retail Design Expo 2016 campaign
Insight

5 min read

Customer Experience – why is it important for retail?

Green Room

Birmingham

Blog

7 min read

Principles of visual merchandising for retail design

Green Room

Birmingham

Blog

7 min read

Retail interior design: the 7 principles of retail store design

Green Room

Birmingham

Colour in retail design
Blog

3 min read

The Psychology of Colour in Retail Design

Green Room

Birmingham

Blog

8 min read

10 Essential elements of great retail design

Green Room

Birmingham

Nobis Concession - Green Room
Blog

5 min read

Seven secrets of seriously successful retail concessions

Green Room

Birmingham