How far do the things that make us human affect the way we see and interact with a brand? The answer is…infinitely.

The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?

Green Room’s Fraser Warren chats with Campaign’s Jeremy Lee, Kantar TNS’ Tim Pritchard and Style Psychology’s Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?

 

 

(This was first aired on Campaign Insight)

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