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Carly Wickham, Head of Marketing

As traditional segments targetted by outdoor lifestyle continue to slow, brands are looking elsewhere and eyeballing opportunities to expand into mass market.

This growth audience is urban and young; tough customers with big expectations. How can you face down competition and engage this new target? Download our thinking to find out more about the three key challenges facing outdoor lifestyle brands in the coming years and how to capitalise on the potential.

  1. Mass market & the everyday explorer …
    How do you create brand appeal in dynamic ways?
  2. Urban customers, social outdoors …
    How do you address the challenges of the urban market?
  3. The desire to be the best possible you …
    How do you help customers self-actualise?

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