Leadership team

  • Steve Verrall

    Chairman and CEO

    Steve joined the group as non-Executive Chairman in 2009 after a successful career in the software and tech sector. Steve has been instrumental in building the management team, driving growth internationally and, in recent years, supporting the development of Green Room’s renowned capabilities in human centric design and digital transformation.

    In 2014 he led a buy-out of the business and took on the role of Group CEO.

  • Catherine Lucas

    Managing Partner

    Catherine brings over 20 years’ delivering global brand and retail experience from both blue-chip companies, and one of world’s largest communication groups, to ensure Green Rooms expertise meets the future needs of the industry. Seeing both sides of the coin, she understands how to balance the requirement to drive innovation with the commercial business reality.

  • Mike Roberts

    Chief Creative Officer

    Mike spearheads Green Room’s creative vision utilizing a breadth of human centric strategies and retail knowledge. With over twenty-five years industry experience across 20 markets globally, Mike uses these skills to help brands spark, maintain and reinvigorate the relationship with their audience through all moments of contact.

  • Nadine Thomas

    Finance Director

    Trained with PwC, Nadine is a fellow of the Institute of Chartered Accountants and brings 20 year’s outside practice experience across FTSE and AIM listed companies, also investor backed start-up businesses. Nadine has been Finance Director with Green Room for 9 years.

  • Philip Peacock

    Consulting Director

    With over 30 year’s retail and business experience in operations, logistics and property, Philip led the Operations team at Green Room before taking up the role of Consulting Director. Prior to this, Philip has worked outside of the creative industry heading senior teams for world-leading retail brands across the entertainment and optical industry.

Green Room Birmingham studio, Nicola Green Room Amsterdam Green Room Birmingham Eszter and office dog, Green Room Amsterdam Green Room Birmingham studio Ed VR, Green Room Birmingham Green Room Birmingham studio, sketching Green Room Amsterdam

Our values

We’re becoming globally renowned for creating simple yet brilliant connections between brands, retailers and their audience. Often ground-breaking, sometimes unexpected, but always and without exception by placing human consideration at the heart. Offering the very best in experience design and delivery, our team of inter-disciplined creative thinkers and doers approach each client and project with their feet firmly on the ground, and embodied in our core values:

  • We put people at the heart of everything we do
  • We are true to our word
  • We aim to be our best, give our best and always strive to do better

Our team
An interconnected collective of creative thinkers and doers across international studios.
Join the team

Green Room Amsterdam studio

Our vision: To be recognised as the World’s leading brand and retail design consultancy