AR Campaign for Brooks Running
We partnered with Brooks Running to create an AR experience as part of the launch of their new Adrenaline GTS shoe, celebrating the brand's purpose and inspiring everyone to ‘Run Happy’.
We needed to ensure the experience got buy-in from Brooks’ retail partners and drove customer engagement at wholesale. We set about creating an engaging campaign under the ‘Run Happy’ brand umbrella and an AR experience that would drive sell-through via interactive and immersive product trial in-store.
By simply scanning a QR code, customers can access an AR footwear experience that brings product to life before their eyes in 3D, with key features highlighted via fun, graphic illustrations.
The result is a highly engaging solution that can be tailored to market needs, which allows customers to interact and trial products before purchase and remain connected after.