Campaign Creation for Salomon
Salomon asked us to design, develop and rollout campaigns throughout their European retail network, to drive footfall in-store and elevate the shopping experience. To support the roll-out of Salomon’s new retail concept, we designed and delivered two unique campaigns, celebrating two of the brand’s seasonal hero products.
Campaign #1
The Free Ride Campaign
Over the last few years, free ride skiing has evolved. Nowadays, riders want to be able to experience everything from hiking to fresh powder and steep slopes.
To champion this, Salomon’s latest hybrid product – the QST 106 ski – allows you to ‘Dive Into The Steeps’.
Our Free Ride campaign inspires a sense of freedom and encapsulates pushing yourself to the absolute limit – no matter what type of rider you are.
Our playful window campaign animates with bright and engaging digital content which glows in the dark winter nights, creating moments of intrigue to passersby and a pull across the threshold of the store.
Campaign #2
The On Piste Campaign
The blast of the slopes is demanding, technically, physically and mentally. On the freshly powdered there is nothing quite like engaging that first turn.
Salomon’s Sons of a Blast are a team of athletes and brand ambassadors who have helped to develop the brand’s best in class product – the S/Force Bold ski – bringing the skier closer to the slopes to experience ‘The Blast’.
Our gallery-inspired campaign installation celebrated the blast of the slopes with striking LED motion lines reminiscent of freshly groomed snow, launching in Lyon and Munich.
“Green Room have helped to take our windows to the next level. New ideas, new way to set-up our assets and very efficient follow-up during all the process, from brief to installation.”