Flagship Store Design for SEAT

Having successfully launched VW Group’s first retail store at Lakeside, SEAT asked us to design their second flagship at Westfield London to disrupt the shopping habits of its 27 million annual visitors.


Sunny Barcelona was our muse for the project. We hopped on a plane to sunny Barcelona to immerse ourselves in the SEAT brand heritage and truly understand the city’s lifestyle and culture.

Taking inspiration from the relaxed Catalonian culture, the architecture, and Gaudi’s Park Güell, our design concept captures the essence of the city, celebrating the colours, sounds and sights.