The Brief

As part of an on-going partnership, we help Kia do just that, delivering an ongoing programme of campaigns to drive awareness and footfall at the Great West Road showroom in London, dubbed ‘the biggest billboard in the world’.

The Insight

So how do you go about grabbing attention and creating desire with a passing audience in a limited 3-5 sec visibility window?
Kia’s 40m wide ‘show-window’ is a space unlike any other. To capture attention and drive maximum impact, we use a combination of striking programmed lighting, movement and digitised content to engage the quarter of a million passing cars.

The Result

From Kia’s Stinger, to the Proceed, and the brand’s most recent campaign for the all-new Kia Sorento – the brand’s first ever 7-seat electrified SUV – we bring the thrill of all of Kia’s latest cars to life through attention-grabbing theatre.

The latest design concept for the new Sorento, ‘Electric Avenue’ was created in-line with the brand’s new visual identity, featuring moving digital content from the brand’s latest TV campaign, amidst a sleek and dynamic light show.

But don’t just take our word for it. In the words of ex-Top Gear presenter Chris Evans who passes the showroom every day: ‘it is extremely impressive’.

Get in touch