Pop-up Programme for Omega
As part of our 5 year collaboration with Omega, we designed and delivered a premium pop-up programme to elevate brand engagement and increase dwell time.
Our challenge was to celebrate Omega’s collaboration with James Bond for the launch of Skyfall in a pop-up experience at Heathrow T5.
Based on our research, we found that transumers (transient consumers) can often be more open to new experiences, particularly in the travel retail environment, where retail or brand interaction adds excitement and distraction to the consumer journey.
We created a strong pop-up that was an unmistakable blend of both brands. An interactive digital floor encouraged consumers to dwell and engage with Omega and while digital touchpoints continued the dialogue between brand and customer beyond the terminal.