Philips

Healthy Kitchen Pop-up for Philips

Philips are on a mission: to improve the lives of over 3 billion people a year by 2025. Some bold action was needed to introduce the benefits of healthy drinks to as many commuters as possible in a single week.

CONTEXT

While many of us aspire to be healthier, it’s often easier said than done. By maximising awareness of the Philips ‘Liquid Health’ category through a disruptive and engaging experience, we would aim to get as many free, healthy drinks into the hands of busy commuters as we could in a week.

The answer was simple: take the products to the people. Holland’s busiest commuter train terminal has over 200,000 commuters traveling through every single day.

We kept the experience, simple, fresh and analogue – actively removing digital screens from the site – meaning the focus was firmly on the product and interactions with the staff.

The result

We created a buzzing hub of activity around the brand. A Daily Juice Calendar of different themes featured guests and influencers to educate and inspire visitors, included Men’s Health Magazine, and locally renowned food and lifestyle bloggers.

Customers were also invited to get their hands dirty in the Make Your Own area – a space dedicated to crafting your own smoothies, heightening the customer engagement of the pop-up kitchen.

The result was an energising, high-impact space that drove awareness of Philips Healthy Drinks products and the benefits they can bring to one’s lifestyle and overall well-being. Next step? To take the concept and healthy benefits to other key Philips markets around the world.

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