2020 proved a challenging year for premium brands that rely on the tactility of their products at retail. But with any challenge, also comes opportunity.
And with consumers shopping online more than ever before, it gave PUMA the opportunity to re-evaluate their approach to eComm and digital content. Now was the time for them to up their game.
As part of a global, blended retail campaign for the new Future Z boots – featuring the debut appearance of Neymar – PUMA asked us to elevate their e-commerce approach in a series of multi-season activations, with the key goal of streamlining the shopping experience.
Our challenge was to make simple navigation rewarding – by heroing the product, rewarding interaction, and encouraging exploration.
We created an interactive, dynamic iframe banner which debuted on the PUMA homepage, with responsive, touch discovery of the new Future Z boots. It was an online experience that was as close to IRL as you can get, giving customers the chance to move the 3D boot, and discover more about its technology before purchase.
The dynamic banner launched on the PUMA.com homepage as a takeover, in multiple languages across Europe, the US and India, before moving to the Teamsport collection page. The result? 47,000 users within the first week of launch, and an impressive average interaction time of 1m 21s.