Sun and Sand Sports Flagship Store

Flagship Store Design for Sun & Sand Sports

The UAE’s leading multi-sport retailer Sun & Sand Sports asked us to reimagine their brand identity and deliver a first-of-its-kind flagship store experience in the Dubai Mall.


Starting with a series of workshops, brand audits and trend analysis, we identified an opportunity for Sun & Sand Sports to deliver real-time information, personalisation and innovation at every touchpoint in-store to engage the evolving demands of their customers.

The Result

We developed three interactive Experience Zones – football, basketball and running – invite customers to test their skills, with a digital leader-board encouraging community competition.

We created 360-degree mirrors, digital style-guides and a large consultation area for the Women’s Fitting Rooms, allowing them to browse at their own convenience and ease as they try on clothes, transforming an often stressful changing room experience.

Our CRE-8 Customisation Zone was a space designed for community, collaboration and celebration of local artists.

The space is a perfect way for artists to personalise items, from sneakers to surfboards, and acts as an event space to showcase their latest products.

Working with Green Room enabled us to make the shopping experience at Sun & Sand Sports concept store, a fun, entertaining and personalised journey for our customers.  We have invested in the latest technology, design and service concepts to create something truly unique.

Miquel Pancorbo, President of Sports Division, GMG