Timberland Bread&&Butter pop-up experience
Timberland is a brand on a mission. Their vision to create a greener world for generations to come, needs real people, to bring about real change. Our challenge? To help them raise awareness of their commitment to protecting the environment in a pop-up experience at Bread&&Butter – the iconic festival of lifestyle and culture.
For years sustainability wasn’t taken seriously. A buzzword at best. Timberland wanted to inspire the next generation of changemakers at Bread&&Butter. This formed the perfect platform to unveil their new collaboration with zero-waste fashion designer Christopher Raeburn, as well as launch their new ‘My PlayGreen’ initiative, supporting the rejuvenation of public urban outdoor spaces.
Timberland Park, immersing all five senses in nature: from the textures underfoot to the birdsong overhead and the dappled light that falls on the ground. Visitors were invited to slow down and feel closer to nature as they stepped into its calming, green oasis amidst the busy festival. A fitting environment to discover the brand’s sustainability initiatives, with naturally shareable moments, and rich, tactile interaction.
Chrisopher Raeburn Workshops
‘Tees and Trees’ workshops invited people to get hands-on with the brand to plant their own terrarium or customise an organic t-shirt – whilst Christopher Raeburn ran his own premium, hands-on, VIP workshops.
Insperiences - in which people are actively involved - were key to us getting across the message that Timberland wanted to promote at the event, and Raeburn's workshops were a perfect example of that.