Wearable Tech Campaign for TomTom
TomTom wanted to develop a strong, global reputation in the sports and lifestyle sector – in particular, with their wearable technology offering. We created a campaign with them that would do just that.
CONTEXT
We headed out at 7am on a cold Saturday morning in Amsterdam to speak to runners and understand their wants and needs.
What we found was that consumers often find the overlapping offerings hard to differentiate.
The answer: strip wearable technology of its mystery and ensure our campaign creative celebrated clarity over all else.
The result
The new range of watches - which were pre-loaded with music supplied by the Ministry of Sound – became the inspiration for our campaign creative ‘Music on your wrist’.
We reworked all emotive touchpoints throughout the customer journey, ensuring clarity and benefit-led navigation of the product range.
We brought the campaign to life in-store, creating a clear product navigation system through point-of-sale design language.